Partner Hotels & tourism

Half this audience is planning a trip

People follow us before they arrive and while they are here. They are working out what to do tonight, where to eat, what is worth the drive. That is a booking window, and it is open right now.

See the visitor split

Catch them before the itinerary is written

Most visitor marketing buys keywords against people who already decided to come and mostly decided where to stay. It is the safest money in the category and the least interesting.

The valuable moment comes earlier. Somebody with three days in Nashville and no plan. That person reads a guide, scans a calendar, watches us walk through somewhere they had never heard of, and builds an itinerary out of it. We publish all three. The guides rank and keep ranking. The calendar is current. The coverage shows the actual place.

We also leave the city, which most Nashville media does not. Road trips, waterfalls, the drive people take on day three when they have done Broadway. An hour out is still comfortably in range.

Ask for the geography split before you decide anything else. For some of you the resident half of this audience is the wrong half, and we would rather say so than sell you a package built on the wrong number.

The gate NashvilleTN Approved

Every partner clears a check before we take a cent. The product or service, how the place is run, and what this city already says about you. It is quick, and it is why a co-sign from us is worth anything.

What converts Guides, then coverage

A guide carries a booking link and keeps working for years. Ours have been sending people to counters and trailheads since we published them. Coverage from the property does the emotional half.

Timing Buy your shoulder season

We will build against a soft month rather than sell you July. If you are already full in June, spending there is spending to be full.

Out of town We go where the day trips go

Cummins Falls, the drives, the swimming holes, the hidden corners of the city. Day three is when people go looking, and almost nobody is publishing for it.

What we build for you

All four tiers →

Editorial

Coverage from the property

Live from the room, the rooftop, the trail or the tour, then clipped. People book places they have watched somebody walk through.

Ask about this → Campaign and up Social

Reel package

Vertical cuts shot on site and delivered to you, posted on ours. The format visitors are actually browsing when they plan.

Ask about this → All tiers Calendar

Featured listing

For anything ticketed. A tasting, a tour, a seasonal run. Pinned to the top of the board for the run of it.

Ask about this → All tiers

What we already shoot for visitors

The archive →

Guides Pages that answer the search

The hot chicken guide, Tin Pan South, the Nashville healthcation. These are the questions visitors type in, and a guide keeps answering them long after a post is gone.

Property We can shoot a room properly

Inside the Dark Horse estate in Franklin, room by room, from the live room to the tape vault. Three 4K cameras and a gimbal, a producer, and a crew that stays out of the way of the staff.

Beyond Broadway Day three, and the drive

Sunrise on the Cumberland, the adoption floor at Wags & Walks, a WWII landing ship on the river. The itinerary built after the obvious two days are used up, which almost nobody is competing for.

Where you usually start

Compare the tiers →

Where most properties start

Residency

Cheaper per month because you are here all the time. Booking decisions get made every week, so being present every week is the point.

Every event featured, 2 newsletter features a month
2 vertical reels a month, yours to keep
1 visit a month, live or a shoot
A sponsored guide built with you across the term
First look at what we are covering next
Billed monthly, three month minimum

$1,500Per month · 3 month minimum Ask for the geography split

Start with the geography split before you start with a package. It is the first thing in the media kit and it decides everything else. Chasing drive market weekenders is a different answer from a hotel selling group business.

If you have a ticketed product, a tasting or a tour or a seasonal run, run a single campaign first. It is a cheap test of whether this audience buys what you sell.

For tourism boards and destination organisations, the Bespoke tier, from $6,000 a month, is usually the right shape, and we will bill through your agency without complaint.

The questions you were going to ask

Our audience is national, not local: A large share of ours is visitors rather than residents, and we will send you the exact split rather than asking you to take it on faith. If the number does not work for you, we will say so.
We work through a DMO or an agency: Fine. We will bill through them, work to their reporting template, and sign whatever they need signed. No agency loading either way.
Can you shoot the property properly?: Three 4K cameras, a roaming gimbal, wireless audio and a producer, and a crew that knows how to work around a live front desk. The Dark Horse estate tour is the reference.
Do guides get taken down?: No. A guide stays up and gets updated when things change. That permanence is why it is worth more than a post.
Is a sponsored guide labelled?: Clearly, at the top, every time. The reason people trust the guides enough for yours to be worth buying is that we have never quietly slipped a paid entry into one, and every place in them cleared the approval check.

Ask for the split

Get the visitor numbers first

Tell us what you are selling and we will send the geography and seasonality breakdown alongside the formats that fit.

Prefer email? service@nashvilletnconcierge.com